Team of 16

Client
NASA

Agency
Parsons School Of Design

My Role
Systems analysis
Insights
Strategic Framework Development

Business Challenge

NASA faces the challenge of effectively telling the story of the expanding opportunity landscape in Low Earth Orbit (LEO) with no unified framework to guide decision making and strategic communications in this domain. As LEO becomes increasingly dynamic with a broader range of stakeholders, there is a pressing need for a foundational vision that ensures consistency, intentionality, and alignment across internal strategies and external narratives—enabling NASA to champion ethical, equitable, and sustainable outcomes while reinforcing its leadership in the future of space exploration.

Solution

A strategic framework that establishes a foundational vision for a just future in space, enabling NASA to clearly articulate and embody the core values that guide their mission. By aligning decisions with this broader vision, the framework ensures intentionality, clarity, and integrity across all strategic initiatives. It empowers NASA to make purposeful choices that reflect our commitment to equity, responsibility, and long-term sustainability in space exploration.