Challenge
About 35% of the total accidents involved two-wheelers. Across the country, non-use of helmets by two-wheeler riders caused 43,614 deaths in 2018 and 35,975 in 2017. Helmets are designed to protect the skull however the inconvenience cause by it in addition to inaccurate proportions for the Indian audience compels the users to not wear them.
Conclusions from research
Secondary Research
After reading a few articles and understanding existing products that are available in the market, we understood there are multiple varieties of helmets for different purposes.
As we were looking into scooter helmets we tried to find variance, there were standard scooter helmets with various good elements in different products but not all elements including safety, usability, functionality , aesthetics and comfort were included in a single product.
Primary Research
We carried out a task analysis to understand the usability of the product and asked users their experiences with helmets. There were issues directing to:
- Lack of comfort and suffocation because helmets are bulky and pack.
- The foam in the helmet is for safety but stinks when it absorbs any kind of liquid.
- Helmets have various sizes but still don’t fit right.
- Concern regarding inaudibility of surroundings was a prime finding.
- The helmet weighs heavy, and the belt of the helmet is adjustable but still uncomfortable.
Actionable Problem Statement
Solving for excess weight discomfort when wearing a helmet. Adding factors such as grip, convenient storage and improvising on aesthetics and safety of the product in-turn providing a better user experience.
Final Ideations
Poster Design
